The Routledge Companion to Transmedia Studies by Matthew Freeman and Renira Rampazzo Gambarato

Author:Matthew Freeman and Renira Rampazzo Gambarato
Language: eng
Format: epub
Publisher: Taylor & Francis

Developing, maintaining, and growing a healthy storyworld is essential to keeping a narrative franchise commercially viable. For example, what made Star Wars so influential was the existence of an entire world that characters—and the fans who followed them—could have adventures in (Rose 2011).

Gomez (2017) states the development of effective large-scale transmedia franchises requires extensive preparation of the storyworld and its underlying mythos. This can require a substantial investment in what is in essence a massive blueprint, not just a stack of manuscripts or screenplays. A well-developed storyworld should help the creators of individual stories understand how things work in that particular universe. It needs to have its internal logic and that logic must be applied consistently across all of the products in the transmedia franchise. “Great fictional worlds provide not just a source of characters, settings, and events that writers can draw from; they provide powerful messages in ways that help audiences realize those messages in their individual lives” (Gomez 2017). Careful development of the storyworld must be central to the creative efforts of a transmedia franchise, Gomez (2017) argues.

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